F&S Contracting

Objective
The project aimed to rejuvenate the brand identity of a New York contracting company founded in 1910, specializing in luxury home construction. The goal was to create a modern luxury aesthetic that aligns with their contemporary projects while showcasing their rich history. This involved enhancing their brand perception and developing a clean, user-friendly website that reflects their craftsmanship and heritage.

Solution
We initiated a comprehensive brand overhaul, refining the logo and visual identity to emphasize modern luxury. This new aesthetic extended to all brand materials, including business cards and promotional items. We then designed a sophisticated, easily navigable website featuring rich project imagery, minimalist typography, and a contemporary color palette. The user experience was prioritized, with easy access to services, history, and contact information. Elements of the company’s heritage were integrated into the design, resulting in a modern yet historically rich online presence that encapsulates the brand’s unique value.