LIFT Sports

After playing 17 years in the NBA – and winning NBA Rookie of the Year, NBA Sixth Man of the Year, a USA Gold Medal, and two NBA Championships – Mike Miller wanted to utilize his unique knowledge and insight to guide today’s athletes to long-term success on and off the court – in a different and more innovative way than the NBA’s current representation landscape. The Lift Sports Management brand strategy and identity hones in on Mike’s ability to understand all the experiences of a professional basketball player. With his experience as the foundation, Mike is enabled to guide and advocate for the success of his players.