Fresh off an end-to-end restoration following multiple hurricanes in 2018, this charming boutique resort in St. Thomas Virgin Islands was ready for a comprehensive re-brand to match their updated property.
Our Role
- Brand Identity
- Print Collateral
- Consulting
- Website Design
- Website Development
- Online Booking
Objective
The new image for the laid-back Caribbean escape needed to showcase the vibrant, active, culturally rich destination with authenticity while also positioning Bolongo Bay as a contemporary destination for discerning travelers.
Solution
To reimagine this classic brand, we tapped into its true essence – a Caribbean gem that’s a delightfully well-kept secret. We led our client in a direction that spoke to a whole new generation of travelers. Sophisticated, but not stuffy. Relaxed, but still refined.
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