Unrivaled Basketball

Wheelhouse Agency Partners with WNBA Stars Napheesa Collier and Breanna Stewart's Unrivaled League

We're thrilled to announce our latest collaboration with Unrivaled Basketball League as their official design partner for their inaugural season. This groundbreaking new league is set to redefine the game, and we're honored to play a role in bringing their vision to life. With backing from an impressive roster of investors—including basketball stars Giannis Antetokounmpo and Carmelo Anthony, Olympians Alex Morgan and Michael Phelps, and most recently, tennis champion Coco Gauff—Unrivaled is poised to make a major impact on the world of women's sports.
‍

"Wheelhouse’s expertise and understanding of sports brands allows them see our vision and quickly build on it, making them the ideal partner for Unrivaled. We’re confident that their creative expertise will continue to help us build brand value that resonates with athletes and fans alike.”
— Kirby Porter, Chief Brand Officer, Unrivaled Basketball

‍

At Wheelhouse, we believe in the transformative power of sports, and Unrivaled embodies that spirit, championing innovation, competition, and the growing importance of women’s sports on the global stage. From designing jerseys for six distinct teams to crafting visual identities for sub branded events that reflect the league’s bold mission, our partnership is rooted in the shared belief that women’s sports deserve the spotlight and support they’ve long earned.

As we collaborate to shape this league’s look and feel, we’re not just designing—we’re building a platform for athletes to thrive and inspire future generations. Stay tuned for updates as we craft the next chapter in women’s basketball.

"The power of sports to inspire and transform is undeniable. The opportunity to be part of Unrivaled from the start—knowing the impact this league will have not just on women’s basketball, but on the entire sports market—was something I wanted Wheelhouse to be a part of. From the moment I met Kirby, at a Business of Sports event in Miami, I knew Unrivaled Basketball was going to be a game-changer."
- Ambert Rodriguez, Chief Creative Officer, Wheelhouse

‍