Building a platform for MADE Hoops

Wheelhouse × MADE Hoops: Building the Next Platform for Players & Events

We are excited to announce our partnership with MADE Hoops, one of the most influential organizations in grassroots and youth basketball. Founded in 2014 by Chad Babel, MADE Hoops has grown into a national leader in athlete development and exposure. Today they operate more than 125 events each year, including the SLAM Summer Classic and the Jordan Holiday Classic.

In November 2025, MADE Hoops received a strategic investment from LeBron James through LRMR Ventures and Kevin Durant through 35V, along with SC Holdings and additional partners. This investment highlights the momentum behind MADE Hoops and the growing importance of youth basketball in the sports ecosystem.

Wheelhouse is partnering with MADE Hoops to help build the next chapter of their digital experience. Together, we will create a platform that brings their players and events together in a single, unified ecosystem that supports their growth and provides new tools for athletes, coaches, parents, and partners.

What we will be building together:

• A connected platform for players and events, designed to streamline registration, athlete profiles, content, and community activity
• A scalable digital system that supports MADE Hoops as they continue to expand across the country
• A modern brand and UI/UX foundation that brings clarity, speed, and impact to the athlete and event experience

Why this matters

Youth sports is evolving quickly. Players and families are looking for clearer pathways, better data, and more meaningful exposure. Event operators are looking for better tools and smarter digital infrastructure. MADE Hoops continues to lead the space, and our partnership will help set a new standard for how a youth basketball platform can operate.

Looking ahead:

This collaboration is about more than a new site or app. It is about building the digital backbone for a company that is shaping the future of youth basketball. MADE Hoops has the vision and scale. Wheelhouse is here to help bring that vision to life through design, strategy, and product.

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